Running a business online requires a lot of work. From hosting a spot on the internet to showcase your products to actually selling them, you are required to use a lot of tools.
Some of these tools can be very effective at helping you create an online presence with your business. For example, a website or landing page lets you create a little spot where you can host your business online.
You can provide all the information you need on that site or page and run your business from that. But what is the difference between a landing page and a website?
While there are certain similarities, there are quite a lot of differences between the two. Many people actually get confused between the two.
In order to clear out that confusion, we have brought to you this details comparison of Landing Page vs Website.
So if you are interested in learning the differences between landing pages and websites, be sure to stick around with us till the end.
What is a Landing Page?
A landing page is what the name suggests, a page where you are back-linked to from different platforms. It is a singular web page that contains necessary information about a brand’s business and provides facilities like making and receiving payments, selling products, forms, different types of content, etc.
Landing pages are usually used as a place to link back from other platforms where a business is marketed.
For example, when you promote your business on Facebook or Instagram, or any other platform, you may want to lead your customers to a page where they can buy your product or sign up for your service. A landing page happens to be what that page is called.
These pages are often very similar to websites and have a domain that makes them look like websites.
But landing pages are singular web pages that don’t redirect you to anywhere else. You “land” on that page and don’t get taken off elsewhere.
What is a Website?
A website is a more complex platform on the internet. You could say a website is a combination of a number of web pages and can be used for many purposes.
There are different types of websites that have different purposes. Not all websites are used for business purposes either.
Some websites are just for recreational purposes which include social networking sites. Although those are now being used to run ecommerce businesses, that is a story for another day.
Websites can be very diverse and creative, as there are multiple pages that may contain different types of information as well as different kinds of content. Each page in a website is somehow interconnected and link to the home page of the website one way or the other.
This is one of the things that makes websites so complex. It is not a single web page, it a bunch of web pages connected together.
Websites can be used for running businesses, blogs, different services, and so on. You can consider a website as a literal online version of a physical store.
What are Landing Pages Good for?
Landing pages are mainly for running an online business. If you want to link your customers to a landing page where they can find your products and purchase them directly from there, a landing page is for you.
You can build custom landing pages using the many different web page designing and building platforms available on the internet such as:
The above platforms provide you the tools to build an effective landing page that you can use as the face of your business.
So if you are a business owner looking to conduct sales online, receive payments and effectively shift your business from offline to online, a landing page is for you.
What is A Website Good for?
While a landing page is great an all, having a website can be pretty amazing. A website is pretty much a big spot on the web for your business where you can even build an entire community around your business.
With the tools that you get from a website, you could take your business from zero to a hundred really quick. You can provide all sorts of necessary information about your business, add forms and membership options, post updates, and of course the obvious- sell your products on your website.
You could even use on of the pages on your website as a landing page to backlink to from the countless platforms that you promoted your business on. A website is a much more sophisticated option for building a good online presence.
On the other hand, if you want to teach and host courses online, a website is surely a better option for that, for obvious reasons. You can’t post numerous written or video content in a single page and bombard your audience with too much information at once, now can you?
You’d have to divide all that information and content into different pages and allow your audience, or in this case learners, to transition through those pages to reach the next lesson. A landing page can’t provide this feature.
Besides all of this, a website can be used for different purposes other than a business. Let’s say you are a blogger and you want to write content only. A landing page does not serve that purpose, so you would need a website for that.
While you could sign up to blogging platforms and post your blog-posts there, we recommend buying a domain and having your own blogging site for better recognition.
Landing Page vs Website: Which One Is Cheaper to Build and Afford?
This one sort of depends on which route you are taking in terms of building the page or site. You could hire a programmer to design and build your landing page or website for you, or you could do it yourself.
Hiring a programmer provides you the option to fully customize the page or website by telling them exactly what you want, whereas if you do it yourself, you can use pre-built templates and themes from different online website builders.
That is, given that you don’t know programming or HTML coding. If you do know coding, who are we to suggest anything?
But how you are going to build the site or page is up to you. And no matter which route you take, there comes only one answer: building a landing page is MUCH cheaper than building a whole website.
Think about it, wouldn’t building a single web page cost much less than a website consisting of multiple web pages? So it is obvious that the cost of designing or building a landing page would be much cheaper.
Whereas, a website would be far costlier than a page, but in our opinion, it is a better investment.
Landing Page vs Website: Which One Is Better for a Business?
If you want to only run an online business that is based on selling products or services online, we would have to say a landing page would be a better option for this.
As a landing page is cheaper and all your requirements are to sell a product and receive payment, it is a better bet than investing in a full website.
We would recommend landing pages to small businesses who need a page to conduct the sales on, while not spending a fortune on hosting a whole website. So if you are a start-up that is only starting out on selling products, opt for a landing page instead of a website.
But if your goal is to grow your business as a whole and maybe build an entire community around your business, we recommend building a website. Websites are more detailed and full of more information and content. You can not only sell products but also run other types of businesses.
Besides that, websites can be improved, redesigned, updated by adding more web pages and more relevant content, while landing pages remain mostly the same. A website offers you more flexibility.
So if you ask us which of the two would be a better option for running a business, we will have to go for websites.
However, websites can be a little expensive, so we recommend building and hosting a website only if you can afford it.
By affording we don’t only mean buying the domain and building it, we also mean hosting the website and the content management system of the site.
So those are all the differences between websites and landing pages. We hope you now know which is which and which of the two you should opt for.
Depending on your requirements, build your page or site, and reap the benefits of it.
We hope you found this article informative and learned something new today. Good luck with your business!